About BROS Wisata — 20+ Years North Sumatra Tour Specialist

✦ Our Story

20+ years in the field.
Now formalized as
PT BROS INTI WISATA.

After 20+ years guiding travelers through Sumatra, we've formalized what we've long been doing — to be more accountable, more professional, and better prepared to serve guests from across ASEAN.

— Ahmad Salim, Co-Founder & Field Guide

20+ years ago, our founder started his career in Sumatra's tourism industry — first as a local guide, then operations staff for tour operators, eventually becoming a consultant for various international travel agencies sending guests to Medan, Toba, and beyond.

Over the years, he observed the same pattern repeating: travelers from Malaysia, Singapore, and Thailand were genuinely fascinated by Sumatra, but often returned with experiences that didn't match expectations. Not because the destinations lacked anything — but because the way experiences were delivered was still weak. Too many operators competed on price rather than quality.

In February 2025, we officially established PT BROS INTI WISATA before Notary Hendro Chandra, S.H., M.Kn. in Medan — formalizing what we'd long been practicing. Ratification from the Indonesian Ministry of Law was issued on 18 February 2025, the Business Identification Number (NIB) on 25 February 2025, followed by the Travel Agency Standard Certificate.

Why formalize now? Because the modern ASEAN traveler market needs formal accountability — not just verbal promises. Guests from Malaysia, Singapore, or Thailand deserve to know who they're dealing with: a properly registered PT, with active NIB, valid standard certification, and proper insurance. 20+ years of experience and complete legal standing = verifiable trust.

The name "BROS" comes from the spirit of togetherness — brotherhood — at the core of Sumatran culture. Our tagline "Hub of Sumatra" reflects our identity: Medan as Sumatra's connectivity hub — international airport, Belawan port, road networks to the entire region. From this hub, we serve guests exploring the riches of North Sumatra: Lake Toba, Bukit Lawang, Berastagi, and the entire Batak homeland.

Themed travel development · Gastronomy

Bros Wisata selected for the WISH 2026 Top 25

Bros Wisata was selected as one of 25 Demoday WISH 2026 participants in the Gastronomy category. Representing Bros Wisata, Pak Indra presented our 7-day, 6-night North Sumatra gastronomy travel concept, connecting food origins, local knowledge, and the lives of the people who produce it.

Mentoring and storyline development have helped us shape a 7-day, 6-night journey through Medan/Kualanamu, Bukit Lawang, Berastagi, Samosir/Lake Toba, and back to Medan. The focus goes beyond tasting food to explore the connections between dishes, places, and people.

Origins of food: Discovering local ingredients and their connection to the landscapes where they are grown.
Knowledge passed down: Exploring stories, preparation methods, and culinary knowledge shared across generations.
Community life: Making the stories of local food producers part of the travel experience.

This gastronomy experience is under development. Dishes, local partners, and activities will be confirmed before being offered as part of a tour package.

Bros moments at WISH & WITF 2026

Pak Indra presenting the travel concept and speaking in the forum, shared moments on the WISH stage, and visits by Bros Wisata representatives around the WITF 2026 exhibition.

Pak Indra standing on stage during his presentation, with illuminated WISH letters at the front of the stage. — Pak Indra presenting the Bros Wisata travel concept at Demoday WISH 2026.

Pak Indra presenting a slide about the 7-day, 6-night North Sumatra gastronomy travel concept on the WISH 2026 stage. — The 7-day, 6-night gastronomy concept: Medan/Kualanamu – Bukit Lawang – Berastagi – Samosir/Lake Toba – Medan.

Pak Indra holding a microphone while standing among participants in the WISH 2026 forum. — Pak Indra speaking in the WISH 2026 forum.

A group photograph on stage with a WISH 2026 backdrop. — A group moment on the WISH 2026 stage.

Bros Wisata team members photographed in the stage area with a WISH 2026 backdrop. — The Bros Wisata team at the WISH stage area.

Two Bros Wisata representatives photographed at the Sobek Bali booth during WITF 2026. — Bros Wisata representatives visiting the Sobek Bali booth.

Discover our travel concept

Bros Wisata in the WISH 2026 catalog

Our profile introduces a 7-day, 6-night gastronomy journey through North Sumatra, from the origins of local ingredients to the communities behind each dish. Read about Bros and other WISH participants in the catalog.

Indonesian-language catalog · Revision 4 · Bros profile: PDF pages 52–53 (printed pages 50–51).

View WISH 2026 catalog (Indonesian)

For follow-up conversations after WITF 2026 or North Sumatra travel partnerships, get in touch with the Bros team.

Discuss a partnership

Bros profile preview · Source: WISH 2026 catalog.

★ Mission

Our Mission

To be an authentic bridge between ASEAN travelers and the wealth of Sumatra — through tours designed with local depth, sincere multi-language service, and a commitment to the sustainability of communities we visit.

★ Vision

Our Vision

By 2030 — BROS Wisata becomes the first name that comes to mind for Southeast Asian travelers thinking about a journey to Sumatra. Not because we're the cheapest, but because we're the most trusted.

✦ What We Stand For

Five values
we never compromise.

Authentic

No tourist traps. Only experiences we'd recommend to our own family.

Transparent

Clear prices, detailed itineraries, no hidden fees. What we write is what you get.

Personal

Maximum 8 pax per group. We know your name, remember your preferences, care about your comfort.

Halal-Friendly

Halal commitment in every aspect: food, hotels, prayer schedules. Without you having to ask.

Local

Local drivers, local guides, local hotels, local eateries. 80% of our revenue circulates within Sumatran communities.

✦ Our Journey

Milestones
along the way
of BROS Wisata.

2005

Starting in the Field

Our founder started his career as a local guide in North Sumatra, accompanying first guests from Malaysia & Singapore. Learned Malay directly from guest interactions.

2010

Building Networks

Worked with major tour operators in Medan. Built networks of hotel, transport, and local guide partners across North Sumatra.

2015

Independent Consultant

Operating as independent consultant for various ASEAN travel agencies. Specialization: small group & private Sumatra tours.

Feb 2025

PT BROS INTI WISATA Officially Founded

Deed of Establishment No. 17 dated 13 February 2025. Ministry ratification 18 Feb. NIB issued 25 Feb. 20+ years of experience, now under a formal business entity.

2026

Digital Era

Now — Multi-language website launched (Indonesia, Malay, English). Target: 500+ ASEAN guests in year one.

2027+

What's Next

Thailand market expansion, Bangkok agent partnerships, and Leuser eco-tourism packages.

✦ Our Team

The people
behind every journey.

Our core team is made up of people born, raised, and working in Sumatra. Not expats. Not a national corporation. Just locals who want this island to be better known.

Co-Founder & Field Guide

Ahmad Salim Saleh

20+ years in North Sumatra guiding and ASEAN travel operations. Medan-born local route curator.

Co-Founder & Operations Strategy

Faris

Leads business systems, partnerships, website, ads, and back-office planning for BROS Wisata.

Lead Tour Guide

HPI Certified Team

HPI-certified local guides. Fluent in ID, Malay, English.

Customer Care

BROS Admin Team

The team that replies your WhatsApp quickly & warmly.

📌 Supporting 30+ local workers: Beyond the core team, BROS Wisata partners with 25+ freelance drivers, 12 certified freelance guides, and a network of local hotels/eateries across North Sumatra.

✦ Legal & Certifications

Licensed, registered,
verified.

PT BROS INTI WISATA

Limited Company, registered February 2025

NIB: 2502250049355

SK: AHU-0012972.AH.01.01.2025

Standard Certificate

Travel Agency License (KBLI 79121)

No. 25022500493550001

5 Business Sectors Active

Travel Agency, Tour Agent, Vehicle Rental, MICE, Reservations

KBLI: 79121, 79111, 77100, 82301, 79990

Verify Independently

Verify our legitimacy directly at OSS Indonesia government portal. Enter NIB 2502250049355.

Verify on OSS.go.id ↗

Travel Insurance

Insurance arrangements depend on the selected package and are confirmed in the written quotation. We recommend that every guest arrange comprehensive personal travel insurance before departure.

Tour SOP Standards

Every driver & guide undergoes daily briefings. Safety, etiquette, and customer service SOPs follow Indonesia's Ministry of Tourism standards.

✦ For Agent Partners

Wholesale-ready
for ASEAN travel agents.

For travel agents in Malaysia, Singapore, and Brunei: we provide bilingual (EN/MY) PDF brochures ready to forward to your clients. You set your retail price; we provide reliable North Sumatra ground handling operations.

✓

5 signature packages with bilingual PDFs ready for distribution

✓

Special partner net rates — you set your own retail margin

✓

24-hour quotation turnaround for group requests

✓

Fully customisable itineraries for your brand & clients

📱 Contact for Partnership

✦ 11 Tour Packages - Wholesale Format

3D2N · CITY & CULTURE

Medan Heritage & Culinary

📄 PDF →

4D3N · RESPONSIBLE WILDLIFE

Bukit Lawang Rainforest Trek

📄 PDF →

3D2N · RESPONSIBLE NATURE

Tangkahan Rainforest Escape

📄 PDF →

3D2N

Berastagi Highland

📄 PDF →

6D5N · PRIVATE ROUTE

North Sumatra Grand Tour

Updated details →

PDFs are reference material · Request the current itinerary and quotation before forwarding to clients

We're not just
a tour operator.
We are Sumatra.

20+ years in the field.
Now formalized as
PT BROS INTI WISATA.